TargetX Product Spotlight: Developing a Texting Strategy
In the Higher Ed world, we constantly have to adapt our communication strategies and tools to meet students…
Admissions Marketing
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Understanding the 2019 NACAC Decision: What it Means for 2020
We predict that one of the biggest challenges for enrollment leaders in 2020 will be reacting to the…
SIS vs. CRM: Why Your Student Information System is Not Your System of Engagement
When it comes to higher ed, there are so many software systems with so many different acronyms, it…
5 Things Prospective Students Want to See on an Admissions Site
The average attention span of Gen Z is said to be just eight seconds long, a whole four…
A Sneak Peek Into the 2019 Digital Admissions Report
We partnered with mStoner to design a survey exploring the ways teens use a variety of platforms, including…
What’s a Sender Reputation and Why You Should Care About Yours
When we think about building communication plans and drafting emails the first thought is “okay, what’s the content…
6 Signs You Need a New Admissions CRM
By: Nicole Baldassarre, CRM Consultant @ TargetX Is your admissions CRM truly working for you, or do you…
5 Metrics That Matter When Texting Students
By: Greg Bauch, Copywriter at Mongoose Research Engagement and behavior can tell you if your texting campaigns are…
Giving Students the ‘Warm and Fuzzies’ On and Off Campus
By: Damian Salonick During my time as an undergrad (I promise it wasn’t that long ago!), my extracurriculars…
2019 Adult StudentsTALK™ Survey: Main Themes and Key Takeaways
Let’s face it — adult and “nontraditional” student populations are becoming more and more important on college campuses…