TargetX Blog

One of the most important software decisions for admissions offices is selecting the right CRM to meet their needs. Institutions that have attempted to use their SIS (student information system) or a collection of disparate softwares (like Outlook and Excel)…

Congratulations, you’ve decided to implement a brand new admissions CRM solution for your institution! Users and decision makers are on board with the new system in hopes that it will increase staff efficiency and productivity, provide better data security and…

As enrollment management professionals, we know how the recruitment cycle works. We get inquiries through name purchases, college fairs, events, and high school/community college visits. Then we get prospective students to apply, yield, and (if all goes according to plan!)…

Whether it’s your first time going to NACAC or your 10th, this mega conference for Enrollment and Admissions professionals in higher ed is a great opportunity to get fresh ideas for the coming years, make new industry connections, and of…

Many challenges recently faced by Moravian College, a private liberal arts college with 2,000 students, are all too familiar to recruiting and admissions professionals. From using number-crunching spreadsheets to track applications, to maintaining physical folders for application materials, Moravian was…

Many higher education institutions said ‘goodbye’ to the school year with graduation ceremonies and open houses, and ‘hello’ to the highly anticipated summer months. These coveted months of summer mean vacations, trips to the beach, and long days of lounging…

First-generation college students are a growing population. Approximately 1 in 3 college students today are first-generation, and one-quarter are classified as both first generation and low income students.

Nearly all of mStoner’s consulting engagements begin with developing an experience map focusing on a challenge a client is facing. Not surprisingly, many institutions want to explore the experiences prospective students have in exploring a college and choosing to apply…