TargetX Blog

For the past few years, Western Connecticut State University has leveraged the TargetX CRM to engage with and track their prospective students. And they had been leveraging the data in their CRM to make data-driven decisions across campus. However, like…

By: Nicole Baldassarre, CRM Consultant @ TargetX Is your admissions CRM truly working for you, or do you find yourself oftentimes working for your system? If you’ve been experiencing the latter, it’s time to consider your options. These solutions are…

By: Dave Babst, VP of Marketing & Customer Success at Othot If there’s one thing to glean from successful enrollment managers over the last fifty years, it’s that the field must, to quote Brad Pitt as Billy Beane in Moneyball,…

By: Greg Bauch, Copywriter at Mongoose Research Engagement and behavior can tell you if your texting campaigns are working. One of the things that makes email marketing popular is the ability to rate the performance of communication with metrics. And,…

By: Damian Salonick During my time as an undergrad (I promise it wasn’t that long ago!), my extracurriculars were all focused on student recruitment. From giving campus tours and leading new student orientation sessions, to eventually interning with the admissions…

By: Joshua S. Schwartz, Ed. D., P.M.P. As I sat down to write this blog post, I kept thinking about how to best describe the impact attending community colleges has on people from all walks of life. As a former…

Sometimes, as student services professionals, we can get so caught up in day-to-day work that we forget to pay attention to the ways we are, well, serving students. This came into high relief for me when I was working in…

Let’s face it — adult and “nontraditional” student populations are becoming more and more important on college campuses today. In fact, according to our recent survey conducted in collaboration with Stamats, 91% of admissions professionals rate adult undergraduate recruitment as…

Before I left Graduate Management Education (GME) earlier this year, I started tracking how many vendors would contact me on a weekly basis. It was between 7 – 10 per week, and other than clogging my voicemail to make it…

By: Sasha Peterson, CEO When I first asked my dad about his college experience, he recalled one of his introductory classes at the University of Wisconsin. He described the large lecture hall full of eager students in his chemistry class,…