TargetX Blog

The landscape is rapidly evolving with respect to how colleges and universities use data, analytics, and social media to find, engage, and convert their prospective students. In the early days of social media, building an online following was “free.” Now,…

We’re all aware of the increased competition to attract and engage students in higher education today. Luckily, there are ways for schools to break through the noise and meet the evolving needs of students. The institutions that are making conscious…

By: Joshua S. Schwartz, Ed. D., P.M.P.

It’s no secret that the market for prospective students is more competitive than ever. There are so many different factors affecting college enrollment today — nontraditional students seeking flexible programs to study part-time while working full-time, an increase in diverse…

Most of my career was spent preaching the value of, “liberal arts education for all,” while recruiting for my alma mater. Like many, I believe values such as critical thinking, inclusion, and effective communication are the bedrock of our democracy,…

As enrollment budgets get tighter and goals are set higher, college marketing to high school students has become the priority amongst many enrollment leaders. This group of students, also known as Generation Z, is determining the fate of many colleges…

Embracing change has been a common theme in higher ed so far this year. Everybody’s talking about the work by a researcher out of Carleton College, who formulated the Higher Education Demand Index, or HEDI. In case you missed it,…

This January, TargetX was announced as one of the first Salesforce HEDA Core Compatible Partners for 2018, and we’re excited to share this news with our clients, friends, and the higher education community. At TargetX, we’ve been proudly building higher…