TargetX Blog

“Unprecedented Times” We’ve all heard this phrase more times than we can count over the past few months. It’s also accompanied by a lot of fear and speculation about the future of higher education – both for this year and…

We all know that creating a sense of belonging and helping students see themselves on your campus are surefire ways to start building a solid foundation for enrollment and success. But unfortunately, internal barriers can often lead to missed opportunities…

The phrase “spring cleaning” is a popular one in mainstream culture. Spring is seen as a sign of renewal and rebirth, but for those of us in higher education, it’s the fall that most symbolizes a new cycle and the…

Digital advertising can be a new (and sometimes expensive) territory for many institutions, so it’s important to know if what you’re doing will have an impact. Here’s how incoming students feel about and interact with digital ads. Spoiler: the results…

Student success is all about relationships. Every interaction an institution has with a student can help or hinder their experience on campus, so it’s important that these interactions are helpful, uniform, and most importantly, tracked. When it comes to maintaining…

As the fall approaches, students are incredibly uncertain about their future on college campuses. After an abrupt end to spring semester, it’s more important than ever to build strong relationships with current students as they return to campus for the…

At the start of the summer, many colleges and universities across the country were feeling optimistic about the possibility of reopening campuses come fall. But as we start August with the number of cases rising by the day, more and…

With more events moving to virtual platforms, and the loss of a traditional conference season this fall, higher ed professionals everywhere are learning on their feet how to make the most of virtual conferences, both hosting and attending them. While…

At the beginning of the year, TargetX partnered with mStoner to survey and compile research on the many ways teens today use the internet in their college searches. We asked about everything from which social channels they use, how and…

As you think about planning for fall, a one-size fits all approach to what’s generally a pretty standard search campaign probably won’t cut it this year. So today I wanted to go back to basics and talk through the two…