TargetX Blog

You’ve heard it before, but it bears repeating that we are in truly unprecedented times right now, particularly for higher education and enrollment management. While there is no shortage of content speculating about how the coronavirus will impact higher education,…

For nearly 10 years I’ve worked in higher education, specifically within the community college sector. Over that time, I’ve learned the value these colleges offer the communities they reside within, and the impact they have on students. As for many…

A few days ago, The Wall Street Journal published an article by Melissa Korn, Douglas Belkin, and Juliet Chung, entitled, “Coronavirus Pushes Colleges to the Breaking Point, Forcing ‘Hard Choices’ About Education.” It’s a compelling read despite being a bit…

Virtual events have become the new norm for higher education, and have become the go-to solution for everything from recruiting new students through campus tours and open house events, to engaging and connecting with current students and staff. The impact…

Most higher education leaders have been trying to figure out the “silver bullet” to address retention and persistence issues long before a global pandemic rocked the landscape. Moving the needle one way or the other on student retention can drastically…

There has been a lot of discussion and buzz surrounding the new CARES Act that will be going out to support colleges and universities.  As enrollment managers and student success folks, we are facing an extremely challenging time. But what…

Every year, summer melt is a major concern for enrollment offices everywhere. This fear isn’t surprising, because schools typically see between 10-40% of confirmed students fail to enroll in the fall. But now, more than ever before, summer melt feels…

Now more than ever, the decisions we make and the way we spend our budget dollars matters. The way we interact with, recruit, and retain students is more crucial than ever before in achieving admissions and enrollment goals, and at…

This is part of our 5 Biggest Data Concerns Series. Catch up on part one! Data Problem #3: Reluctance to Embrace a Data Culture A recent national surveys of presidents, provosts, CFOs, and CIOs revealed that the many (and in…

One of the best aspects of education is that it’s always about moving and changing. Education is by definition a process of change, a process of entering into a program or community or intellectual space intending to exit different from…