TargetX Blog

When we think about building communication plans and drafting emails the first thought is “okay, what’s the content going to be?” And while it’s true, content is king, if your email lands in the spam folder, even the most carefully…

We talk about making data-driven decisions in the industry all the time. It is often added in leadership job descriptions and talked about at length when we think about strategic enrollment plans and getting institutions to the next goal. It…

When I was in kindergarten, one of our art projects was to paint a self-portrait of ourselves as what we wanted to be when we grow up. Kids painted themselves as teachers, firefighters, astronauts – all kinds of career dreams…

For the past few years, Western Connecticut State University has leveraged the TargetX CRM to engage with and track their prospective students. And they had been leveraging the data in their CRM to make data-driven decisions across campus. However, like…

By: Nicole Baldassarre, CRM Consultant @ TargetX Is your admissions CRM truly working for you, or do you find yourself oftentimes working for your system? If you’ve been experiencing the latter, it’s time to consider your options. These solutions are…

By: Dave Babst, VP of Marketing & Customer Success at Othot If there’s one thing to glean from successful enrollment managers over the last fifty years, it’s that the field must, to quote Brad Pitt as Billy Beane in Moneyball,…

By: Greg Bauch, Copywriter at Mongoose Research Engagement and behavior can tell you if your texting campaigns are working. One of the things that makes email marketing popular is the ability to rate the performance of communication with metrics. And,…

By: Damian Salonick During my time as an undergrad (I promise it wasn’t that long ago!), my extracurriculars were all focused on student recruitment. From giving campus tours and leading new student orientation sessions, to eventually interning with the admissions…

By: Joshua S. Schwartz, Ed. D., P.M.P. As I sat down to write this blog post, I kept thinking about how to best describe the impact attending community colleges has on people from all walks of life. As a former…

Sometimes, as student services professionals, we can get so caught up in day-to-day work that we forget to pay attention to the ways we are, well, serving students. This came into high relief for me when I was working in…