TargetX Blog

When it comes to higher ed, there are so many software systems with so many different acronyms, it can be overwhelming when it comes time to make a decision or prioritize your choices. And of course, there’s also the budget…

The average attention span of Gen Z is said to be just eight seconds long, a whole four seconds shorter than their millennial counterparts. This means they are harder to engage, quicker to click away from something, and more difficult…

Dr. Carol Dweck coined the terms “Growth Mindset” and “Fixed Mindset” more than thirty years ago to outline the differences in how people tend to think about our talents, abilities, and intelligence. Her 2014 Ted Talk “The power of believing…

Community colleges play a critical role in higher education for over half of today’s post-secondary students. These institutions serve everyone — from the high school student seeking college-level coursework to the lifelong learner taking a foreign language class to prepare…

As content creators and marketers, we spend a lot of time creating content designed to connect with our desired audience and turn our prospects into customers, students, and clients. But just because you put the content out there doesn’t mean…

When we think of college students we typically envision a bright-eyed, 18-year-old high school graduate who—with financial support from their parents—will enroll in a four-year college where they’ll live full-time in an ivy-laden dormitory and graduate in four to five…

We partnered with mStoner to design a survey exploring the ways teens use a variety of platforms, including social media, websites, and digital ads, during their college search.  We put our findings together to create the 2019 Digital Admissions Report, full…

When we think about building communication plans and drafting emails the first thought is “okay, what’s the content going to be?” And while it’s true, content is king, if your email lands in the spam folder, even the most carefully…

We talk about making data-driven decisions in the industry all the time. It is often added in leadership job descriptions and talked about at length when we think about strategic enrollment plans and getting institutions to the next goal. It…

When I was in kindergarten, one of our art projects was to paint a self-portrait of ourselves as what we wanted to be when we grow up. Kids painted themselves as teachers, firefighters, astronauts – all kinds of career dreams…