Kalamazoo Valley Community College & TargetX
Serving over 12,000 students, KVCC needed a CRM that could think and work like they do
Kalamazoo Valley needed a CRM to track students from prospect to alumni.
This story follows KVCC’s Admissions, Marketing and IT departments involvement in the implementation of TargetX and the continued progress they’re making around the college.
KVCC Team Featured:
- EJ Blast, Director of Enrollment Management
- Sarah Hubbel, Director of Admissions, Registration and Records
- Mike Thompson, Web Applications Manager
- Evan Pauken, Director of Retention and Completion aka “Dashboard Guy”
- Erin Dominiani, Marketing Projects Manager
- Angela Marsh-Peek, Director of Advising and Counseling
Hear from the Kalamazoo Valley Team:
“Prior to TargetX, we would typically review data at the end of a semester. Now that we have this data in real-time, it has become really helpful to see the progression of each student and be able to raise red flags when they are or aren’t doing something that contributes directly to their overall success”
Evan Pauken
Director of Retention and Completion
Kalamazoo Valley Community College
Learn More About TargetX
Check out the second edition of the Exchange for tips to engage nontraditional students.
