Build Targeted Emails with Drag and Drop Simplicity

TargetX’s email platform allows you to easily create dynamic email templates, hyper-segment your audience, automate communication flows, and optimize campaigns with real-time analytics.

Drag and drop your way to branded, mobile-friendly emails without designers or IT

Design eye-catching emails like a pro using our simple drag and drop editor. Customize email template layouts, add calls-to-action, drop in images, and even change colors to match your institution’s unique branding guidelines. Then, put your design to the test by previewing your email across multiple devices on your own — no need for designers or developers.

Segment your audience to add the level of personalization that students expect

Increase open rates and click-throughs with segmented communications that make students feel like more than just another {{first name}} merge field. Configure email campaigns using powerful audience segmentation based on almost any field or data point on a student’s record within the CRM. Leverage custom merge fields and conditional content blocks to insert individualized information such as application status or remaining checklist items for a more personal touch.

Automate email campaigns to consistently deliver the right message at the right time

Drive more conversions with less effort by fueling prospect nurturing efforts with robust email campaign automation. Build workflows based on specific enrollment criteria to send the right email at the right time for enhanced student engagement. For instance, you can easily create a workflow that automatically adds students to an applicant conversion drip campaign once they click the “Apply Now!” call to action within your admissions marketing email.

Discover what’s working (and what’s not) with built-in, real-time email analytics

Optimize email marketing campaigns with detailed engagement analytics. TargetX Email Campaign Intelligence Reports track open rates, click-throughs, precise links accessed at the recipient level, bounce rates and opt-outs. These metrics help you identify what your audience really cares about based on actual data, rather than guesswork, so you can adjust your strategy accordingly or try something completely new.